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Does anyone in Marketing Play Chess?

August 17, 2009
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I was at the hobby shop today and noticed something strange about the packaging of several Chess sets: the boards are set up wrong in the pictures on the boxes!

The Queen is supposed to start the game on her own color.

The two queens are supposed to start in the same file as well as the two kings.

The lower right hand square for each player is supposed to be white.

The lower right hand square for each player is supposed to be white.

The lower left corner is a black square and the Kings and Queens are not in the same files.

The lower right corner is a black square and the Kings and Queens are not in the same files.

The black queen is supposed to start on a black square.

The black queen is supposed to start on a black square.

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One Comment leave one →
  1. Flex727 permalink
    August 18, 2009 7:07 am

    LOL!

    It’s not marketing, although there should be better review before publishing, it’s the photographers. Photographers are artists, not chess players.

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